Latest Release

Think Yer In Luv
August 20, 2026
Single Release
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New Day
September 3, 2026
Single Release
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Amarillo
September 17, 2026
Single Release
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Think Yer In Luv (LP Release)
October 2, 2026
Full LP · 10 Tracks · LP · CD · Vinyl
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Joe Rian was raised by his adoptive parents in Rock Falls, Illinois, close to the Iowa border, surrounded by farms and manufacturing. The town had a big steel mill, fabricating drive shafts and ingots of steel.
Rian won a guitar signed by Jeff Beck and Stevie Ray Vaughan from a radio station contest when he was 20. He didn’t want to destroy this beautiful and valuable prize, so his father bought him a guitar that Christmas, that he could thrash if he wanted to. Unfortunately, his mother passed away during the holidays that year, changing the course of his life. He moved back home to work at his dad’s machine shop after the tragedy, and began practicing guitar and writing songs. Rian would eventually get out and attend six different colleges before getting a degree from the University of Chicago, where he’d settle down and call home.
He got a job at renowned Chicago venue Buddy Guy’s Legends and soaked in the pure musicianship on display there every night. He’d get another job at Moosehead Bar that booked big band, jazz and salsa acts seven nights a week. “I just watched the pros do their craft,” says Rian, “and let it rub off on me. I’d get on stage once in a while and play with some of the bigger guys.”
Rian would busk in the summer and make more money than he would at his minimum wage jobs. He cut his teeth in the streets and learned how to entertain a crowd. “James McMurtry would joke that he wasn’t an artist,” says Rian, “but instead that he’s a beer salesman when it came to playing venue shows. I feel that. My job is for people to have fun. I make tavern music for people to dance to, not sad introspective music for listening rooms. I’m always asking myself if I’m owning the room, or what’s the next song that’s going to move you down the line and keep you engaged.”
He moved to the Bridgeport neighborhood in the ’90s next door to Peter “PJ” Christie of Sony Records band Sardina. They became good friends and started an art rock project called Admiral Stereo and the Phantom Third Channel, making music in the vein of The Velvet Underground. His father died in the mid-’90s and Rian began spiraling into depression and drugs.
“I’m adopted already,” says Rian. “Now I’m an orphan, and I’m scared and young. I developed a drug habit that helped me solve my fears — made me feel good. So I battled that, left Chicago to get away from it all, a crash and burn. I needed to relocate and center myself to get healthy.”
Rian put all his stuff in a pickup truck, drove Christie to New Orleans, and then moved himself to Colorado. He spent time learning to play Americana music between Boulder and Vail. He played a festival in Ireland and worked on his first demos. After five years, he moved back to Chicago where he recorded his first EP, Back In Bridgeport (2008), on a four-track in his bedroom with his new band The Additives. They were a four-piece that included piano player Sheila Bertoletti who’d one day become his wife. The Additives also put out their prog meets Americana album Should It End (2009) and did some multi-month touring.
Rian began recording his first solo record in 2013 with members of Bloomington, Indiana, band The Peyton Brothers. He’d drive down with engineer Jaime Gartelos, who’d continue working with Rian throughout his career. They began recording in Bloomington, but quickly found the commute from Chicago to be cumbersome. On top of this, Rian and Bertoletti started a family, had children and moved out of their Bridgeport Chicago apartment into a house. Rian let music go for some years and focused on restoring motorcycles. Someone reached out to him about a sync placement, and he revisited those unmastered Bloomington recordings and fell in love with them again. Rian sold all his motorcycles to fund finishing the album. He went back to Bloomington and recorded the second half of the record with Gartelos that became Switchyard Sessions (2019).
“It takes me a long time to put out a record,” says Rian. “I want to make sure everything’s lined up and I’ve put enough money aside to put out a record the right way. My neighbor got me into crypto and NFTs during the height of their popularity, and that’s how I funded Midwest Boy. Jamie [Gartelos] and I built a studio in my garage, and that’s where we recorded it.”
Midwest Boy (2023) is essentially a double EP with the same songs recorded with a full band, and its equivalent solo acoustic version. It’s an album about growing up as a country kid, bailing hay and other farm chores, his life working in factories, and a drinking father’s morning hangover and how it affected the family.
Rian and Gartelos recorded Think Yer In Luv in his garage studio over six sessions with the goal of getting the best live take from the four-piece band of each song for the track’s base. “We’d take a crack at a couple of songs each recording day,” says Rian. “Sometimes the band is hot and on, sometimes it just isn’t working. We were always hunting for that perfect mojo for the take.”
Think Yer In Luv is a fun heartland rock album designed to make you feel happy as it touches on alt-country, blues-rock and rhythm and blues tinged rock n roll. It’s a sincere album, but doesn’t take itself too seriously. It wants you to come along for a joyful ride. Each song is like a little snippet of one of the best days of your life.
“As an adopted kid, we really want to be loved and find acceptance,” says Rian. “I felt abandoned even though my mom and dad were great. Still something was inherently missing. I crave that acceptance. As I’m getting older, I want to make serious art and leave something for my kids to remember me. That 1978 Yoshimura replica GS 750 race bike that I restored is awesome, but they’d have no idea. Now, look at that animated thing dad did, or look at this collection of songs and poems. Art is something that lasts and is meaningful. Herman Melville died penniless and was a joke in the literary world, but Moby Dick is a classic 100 years later. All I can do is put my best work out there and see where it lands.”
Think Yer In Luv delves into slice-of-life tales of Americana, whether you’re falling in love for the first time, fishing with your dad, taking a wild road trip with your friends, or starting a new life with a family. It’s an album worthy of your time and energy, especially if you’re feeling down and could use a little pick-me-up. It’s the sort of album that your dad would be listening to while working in the garage as the kids play in the yard. There’s an idealism that Rian hits with each song to lift spirits and remind us that we should pay attention to those special moments in each of our lives.
Think Yer In Luv · New Album · October 2, 2026
Switchyard Sessions · 2019
Midwest Boy · 2023
Should It End · The Additives · 2009
Back in Bridgeport · The Additives · 2008
Think Yer In Luv
Official Stop Motion Music Video
New Day
Official Stop Motion Music Video
Amarillo
Official Animated Music Video
Think Yer In Luv
Official Lyric Video
New Day
Live Performance
November Night
Live at Mineral Point Opera House
Don’t Write Me Those Nasty Letters
Corner Tap
Live at The Hideout
Baltimore
“Joe Rian is at his best when writing songs that confess his love while moving down the road with an earworm of a guitar riff. He is predominantly a country rock guy, but he can cut blues groove too when he wants to. There’s always multiple lines of stuff going on in his songs.”
Americana Music Show — Switchyard Sessions Review
“Switchyard Sessions is mostly a traveling companion album. They are blue collar songs that help you get down the tracks or get down the road or get through your shift or get the job done so you can go home.”
Americana Music Show — Best of 2019 (#28)
Notable Coverage & Chart Positions
Roots Music Report
#2 Alt Country Album of 2023 — Midwest Boy. Charted for 7 weeks. Songs charted as high as #13 Americana.
The Deli Magazine (Chicago)
Single Premiere — “Jim Bristol” by Jason Behrends (2023)
Antimusic.com · WNUR · Retro Rock Roundup
Singled Out feature, radio play, and zoom interview (2023). 40+ radio stations across the US, Canada, Europe, and streaming.
Media Partners — Think Yer In Luv Campaign
Reviews, features, and radio spins rolling out August–October 2026 across the following outlets:
Joe Swank
Radio Promotions
All files in one place — no email attachments. Stream the full album privately, download hi-res WAVs or 320k MP3s, and grab artwork. Everything you need for editorial, radio, sync, and streaming.
Stream the Album
Full album private stream on SoundCloud. Not password protected — ready for radio and editorial use.
WAV Files
Full album — lossless WAV files for broadcast, sync, and mastering. Hosted on Google Drive.
MP3 Files
Full album — 160 kbps mono & 320 kbps stereo, 44.1 kHz. Ready for radio servicing.
Music Videos
Official stop-motion videos for Think Yer In Luv and New Day. Available on YouTube.
Press & Notable Artist
PDF — past press coverage and notable artist overview for Think Yer In Luv.
Sync Reference
PDF — album sync reference for Think Yer In Luv. For licensing and placement use.
Sync One Sheet
PDF — one-sheet sync overview for Think Yer In Luv. For music supervisors and licensing.
Artist Quotes — Singles Premiere
PDF — artist quotes for use in singles premiere coverage and editorial.
Full Album & Track Credits
PDF — complete album and track-by-track credits for Think Yer In Luv.